Lomborg's article in USA Today: 'Earth Hour' won't change the world
By Bjorn Lomborg Updated 3/23/2011 Copenhagen's central square hardly competes with New York's Times Square for glitz, but it is prime commercial space in my home of Denmark. Now there's a new advertiser among the neon signs: a brightly lit billboard exhorts everyone to participate in "Earth Hour," the 60 minutes on Saturday night in which the whole world is urged to dim the lights to cut greenhouse emissions. (...)