Lomborg: Research Is The Way Ahead for Preserving Biodiversity

Biodiversity campaigners should push the case for more R&D, rather than putting out alarming figures or pictures of endangered cuddly animals

Forbes India

By Bjorn Lomborg.Jun 14, 2012

Disappearing biodiversity has increasingly received mainstream media attention in the past few years. Often, biodiversity campaigners have attempted to capture our attention with pictures of cuddly endangered animals, or alarming figures about the rate of disappearing species.They use cuddly animals because people are much more inclined to care more about so-called “charismatic animals” (larger animals which we recognise) than nameless, microscopic organisms. But the latter can also be important to protect.