Organic food is great business, but a bad investment
The food at your supermarket is changing. The biggest food giants are investing more in organic produce. French multinational Danone just spent $10 billion buying WhiteWave Foods, an American producer of dairy alternatives and organic foods. Stressing the importance of organics, the Danone CEO says: “The reality has changed on the shelf.”
Organic food has become the fastest-growing sector of the U.S. food industry, with sales that increase by double digits annually. That’s a lot of kale flying off the shelves. Buying it makes us feel like we’re helping ourselves and the planet.
But here’s the truth: There are no health benefits from eating organic food. And it is likely worse for the environment.