Bjorn Lomborg is the author of the bestsellers Cool It and The Skeptical Environmentalist. He was named on of the 100 most influential people in the world by Time Magazine in 2004 and one of the "50 people who could save the planet" by the UK Guardian in 2008. He has written for numerous publications, including the New York Times, Wall Street Journal, and The Economist. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges.